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Lab and Blood Bank Marketing in Multinational Life Science and Clinical Diagnostic Company
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[Company Status]
This Company designs, manufactures, and distributes a broad range of innovative tools and services to the life science research and clinical diagnostics markets. Founded in 1952, MNC has a global team of more than 7,750 employees and serves more than 100,000 research and industry customers worldwide through the company's global network of operations. Throughout its existence, MNC has built strong customer relationships that advance scientific research and development efforts and support the introduction of new technology used in the growing fields of genomics, proteomics, drug discovery, food safety, medical diagnostics, and more.
Life Science Research
MNC's Life Science Group develops, manufactures, and markets a wide range of laboratory instruments, apparatus, and consumables used for research in functional genomics, proteomics, and food safety. The group ranks among the top five life science companies worldwide, and maintains a solid reputation for quality, innovation, and a longstanding focus on the success of its customers. MNC's life science products are based on technologies used to separate, purify, identify, analyze, and amplify biological materials such as proteins, nucleic acids, and bacteria. These technologies include electrophoresis, imaging, multiplex immunoassay, chromatography, microbiology, bioinformatics, protein function analysis, transfection, amplification, real-time and condensation digital PCR.MNC products support researchers in laboratories throughout the world
Clinical Diagnostics
The Clinical Diagnostics Group develops, manufactures, sells, and supports a large portfolio of products for laboratory diagnostics. MNC is a leading specialty diagnostics company and its products are recognized as the gold standard for diabetes monitoring and quality control (QC) systems. The company is also well known for its blood virus testing and detection, blood typing, and autoimmune and genetic disorders testing. MNC's clinical diagnostics products incorporate a broad range of technologies used to detect, identify, and quantify substances in bodily fluids and tissues. The results are used as aids to support medical diagnosis, detection, evaluation, and the monitoring and treatment of diseases and other medical conditions.
Our Mission : To provide useful, high-quality products and services that advance scientific discovery and improve healthcare.
Annual Sales : Revenues exceeded $2.1 billion in 2013.
Business Segments : MNC operates in two industry segments: Life Science Research and Clinical Diagnostics. Both segments operate worldwide.
Number of Products : More than 8,000
Customers : Hospitals, reference, transfusion, and clinical laboratories as well as universities and medical schools, industrial research organizations, government agencies, pharmaceutical manufacturers, biotechnology researchers, food producers, and food testing laboratories
Employees : More than 7,750 worldwide
[Position Title] Product Manager – Lab / Blood Bank(in Marketing )
[Position Summary: What is the primary purpose of this position?]
·Managing marketing activities to enable grow in new and existing market segments with relevant products. Achieve marketing objectives by developing, communicating and implementing marketing plan effectively in the Area.
·Work with area sales and support team to generate qualified leads and provide application support to improve sales effectiveness and customer satisfaction.
·Improve Company brand image and market penetration for respective segments and relevant product group.
[Essential Job Responsibilities: List 8-10 key accountabilities and specify percentage of time in support of these activities.]
- Planning(20%) :
·Instilling a marketing led culture throughout the business.
·Work with AP marketing and market operations team to drive marketing plan, accordingly develop and deliver local tactical marketing plan for the business along with the division manager of the country.
·Ensure the effectiveness of alignment, communication and implementation of the AP strategic marketing drive in selling areas· Researching and reporting on local market opportunities and risks.
-Implementation and Driving(25%):
·Manage and drive the growth of all the business units and overall profitability of the division.
·Identify market opportunities and address different customer segment with right product mix and pricing.
·Developing and effectively (ROI driven) implementing the tactical marketing plan for the division.
-Market Share(10%):
·Enhance market share for focused existing products in the identified market and customer segments
· Working along with the AP Product business development manager, Identify and develop new markets for existing product lines
·Actively monitoring, reporting and implementing effective activities to check competition.
- Market and Product management(15%):
·Effectively manage the market with right pricing and product strategy.
·Develop proper and up to date competitive strategy through competitive intelligence.
·Understanding and targeting current and potential customers and market base.
-Customer Relationship(10%)
·Managing the customer journey (customer relationship -KOL management)
·Enhance Company brand as a Diagnostic company at market place.
·Develop innovative channel to ensure positive customer engagement.
- Sales Tools and Training(10%)
·Develop effective solution based sales tools and socialize within selling teams.
·Work with sales manager and sales support manager to develop effective training plan and evaluating the level of sales, sales support competencies
- Communication(5%)
·Provide timely and effective communication with Area Sales manager, get the guidance from Area sales manager according to regional strategy and direction to ensure the effective implementation in areas
·Provide regular communication with sales manager and sales support manager for marketing activities , campaigns follow-up to help increasing selling effectiveness
· Organize regular communication with sales supports team for relevant product technical issues.
-Administration(5%)
· Provide monthly reports to the Product Group Marketing Manager
Ensure compliance adherence to company policy and guideline.
[Environment/Working Conditions: Please specify any equipment, tools or systems, physical demands or special conditions required to perform the job.]
-Ability to work with CRM for marketing campaigns
-Ability to analyze sales data from CRM for important decision making
[Location]
Seoul, Korea
[Salary]
- negotiation
- Full time job
[Number of Persons (Gender)]
1, No Gender preference
[Apply a Position]
Please send your English resume (Documents/ CVs must be written in English)A.S.A.P (MS word only)by E-mail top@topheadhunter.co.kr
* The title of E-mail should be Lab and Blood Bank Marketing in Multinational Life Science and Clinical Diagnostic Company
* All submitted documents will be treated with highly confidential manner.
Thank you for your interest.
[Contact]
Tel No 82-2-555-7234
E-mail top@topheadhunter.co.kr
* 지원하시는 인재에게는 헤드헌팅 추천 서비스가 무료로 제공 되는 것으로서 어떠한 경우라도 비용이나 수수료를 받지 않고 100% 무료로 서비스를 제공하고 있습니다.
* 당사는 18년 된 국내 최고의 헤드헌팅 전문 기업으로서 진행 중 또는 프로젝트 종료 후에도 개인들이 지원한 사항이나 개인정보에 대해서는 철저한 보안이 유지되니 안심하시고 지원하셔도 됩니다.
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Lab and Blood Bank Marketing in Multinati...
